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The Archetype Journal

Work through the Archetype Journal to take your business practice to the next level + prepare to launch your own product line. Learn to merge multiple disciplines to develop a distinctive brand experience. Unite your team of designers, engineers, manufacturers + marketers around a cohesive product vision.

Use this 58-page journal to capture the process of launching your product. Beautifully made, it’s worthy of the coffee table. Ships October 23.

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