Citizen Made Citizen Made

Breaking through

Strategy
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With all the enthusiasm and openness of working with a fresh idea,  charting the new course can be a most inspiring task.  We can follow what we know works, or we can dig in to innovate.  Successful new products rarely emerge as a...

Product Team Purgatory

Strategy
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Previously, I’ve written about the importance of having a clearly stated outcome or goal that serves both your organization and your user.  Once you have articulated this outcome, many teams reach a place of ideation and creation. It’s not...

Mapping People to Products

Strategy
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New projects are exciting. Resetting an existing project from time to time is critical. Recently I’ve been working with teams within medium to large organizations where they are creating innovative products or experiences for their customers. Projects range from innovative app experiences,...

Opportunity Mapping

Strategy
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Over the last few months, we’ve been working with some of the largest companies across South America to create innovation strategies and coach executives to stretch the way they think about engaging customers today. Most of this time was...
Just keep swimming.

Swimming with Threadless

Strategy
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Ecommerce used to be a dirty word. When we have so many huge global issues to address, why would the best and brightest in digital work so hard to sell more stuff? Then, we started meeting the makers. Designers, mothers,...